Symbol Member Testimonials

David Nice, Maylandsea, Essex

“The Maylandesea store was the first of Nisa’s Store of the Future concept stores that the company launched and we are delighted with the results. The new format has impulse products at the front and the main grocery categories and Post Office towards the back so that the customer’s who are completing their weekly shop have more time to browse the store. The new store has been a great success and I would recommend any retailer to have a SOTF store design – simply fantastic.”

Adam Vincent, store manager of Dike & Son

“We launched our purpose-built, modern, fresh and exciting new store as a co-brand as we are able to maintain our heritage as well as benefit from being affiliated to a strong national brand. Being part of Nisa is like being part of a big family. The offers we receive from the group are extremely competitive and fantastically strong. I am a member of the Symbol Group Committee which is made up of like-minded retailers who want the best for the company, whilst also wanting to break boundaries of modern day retailing.”

Christine and Douglas Dryden, Nisa Local, Aberdeen

“Our reason for joining Nisa was plain; we wanted a better pricing structure for our customers as in today’s climate people are more price conscious. No other symbol group could provide the pricing Nisa can offer. After joining we found special rates and pricing for everything from electricity to commercial insurance, even EFT transactions. Nisa works well with the retailer on an individual basis, helping to maximise sales by looking at and addressing issues you may have with merchandising. With the new pricing structure and range from Nisa there really is no need for customers to shop elsewhere. We feel we can now compete on price and could open a new store closer to competition knowing we could compete aggressively.”

Neil Thakkar, Nisa Local, Leicester

“We spoke to a number of symbol groups and it was a while before we committed ourselves. We went with Nisa, not only because we found its prices far more competitive, but also because the enthusiasm and support for what we wanted to do and achieve was fantastic. Nisa has held our hand every step of the way and the level of active help and encouragement it has given us has really helped us to succeed.”

Daniel Wilson, Nisa Local, Scarborough

“Nisa provides us with an extremely reliable service, excellent promotional activity and allows us to compete successfully in the retail sector. Nisa has also assisted us with our refits and has given us a much more modern image. The fantastic range, especially the chilled offering, and good consistent pricing has proved extremely beneficial to our store. Nisa membership enables us to run multiple sites very efficiently and all stores have an excellent offering.”