Own Label
Nisa-Today’s has its own well-established brand of products supported by a dedicated in-house Quality Assurance division.
The range satisfies the smallest of stores to the very large formats.
There are three main ranges under Nisa-Today’s own label:
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- Heritage Select is the high quality, fine food range within
Nisa-Today’s own label portfolio. There are upwards of 80 lines within the Select range. Examples include Ramiro Peppers and Portabello mushrooms.
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- Heritage is the group’s mid-range brand. It includes chilled and frozen meals, a Healthy Choice selection and an extensive fresh produce range. The group prides itself on its fresh products for which it has become number one in the convenience sector. There are more than 600 lines within the Heritage range overall, including 24 Healthy Choice products. Examples include Chicken Korma and Chicken Chow Mein.
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- Value is the group’s price-fighting range, which comprises 42 lines. Examples of products within the range include cooked ham and cheese.
