Consumer Marketing

Nisa has a dedicated team producing a wide variety of marketing tools to support the group’s trading activity, helping its members to identify the best possible deals and attracting their customer’s attention.

Your Focus MagazineYour Focus Magazine

  • Group magazine dispatched to members every three weeks highlighting the best deals to assist in ordering
  • Contains new product features, category reviews & promotional deals
  • Three issues produced for each trading area - ambient, licensed and temperature-controlled
  • Special supplements produced for new launches or seasonality e.g. Polish Foods & BBQ products
  • Weekly bulletin with up-to-the minute group news & deals and trading sector relevant information
  • Includes pre-sells, with chances to order excellent one-off deals, including colour pages for all trading sectors

Store OffersSeasonal Brochures

  • Promoting Easter, Summer and Christmas-related products, helping members maximise the huge sales potential of these seasonal periods

Consumer Leaflets

  • Five million personalised consumer leaflets delivered door to-door every three weeks, available in three different pricing bands specifically tailored to appeal to each individual member’s customer base - whether they are supermarket, high street or convenience stores
  • Delivery direct to members’ customers via Royal Mail, Solus or newspaper distribution

InStore Magazine

  • A free customer magazine produced exclusively for members in the supermarket pricing band and issued to coincide with the key selling periods
  • Highlights key products and packed with features, recipes and competitions, offering added value to customers

Point of Sale (PoS)

  • Bright, eye-catching PoS to attract customers and drive sales across three main trading sectors ambient, licensed, temperature-controlled - and three pricing bands – convenience, high street and supermarket
  • Posters, stack cards and three sizes of shelf talker produced in full colour, every three weeks

Nisa FMNisa FM

  • Seasonal, digital satellite in-store radio music station with multiple options, playing advertisements tailored to consumer leaflet promotions and updated every three weeks
  • Member press advertisements and store opening leaflets
  • Design and production assistance for individual members taking newspaper advertising locally, or requiring a leaflet to promote a new store opening
  • Huge selection of product images available for download