Category Management
Nisa knows that its members’ main priority is improving sales and increasing bottom-line profitability.
For this reason, the group offers its members a free online web facility which advises on the space and layout they should allocate to products in their stores and ranges they should stock, based on their location, size and demographics - maximising the efficient use of shelf space and producing the most eye-catching displays to appeal to the member’s specific customer base.
Members simply log onto the secure area of the group’s website www.nisa-todays.com and complete an on-line form specifying their store type, together with the categories required and size of shelving. Within minutes, they then receive electronically, a ‘virtual’ shelf layout - a ‘Planogram’ - bespoke to their exact requirements and showing the recommended allocation, layout and range of products.
The Planogram facility is managed by Nisa’s dedicated Category Management team and is available across all chilled, frozen and ambient ranges.
It offers a host of benefits to Nisa members:
- Designed to increase member sales, it is an excellent starting point for introducing a new category or re-launching an existing one
- Helps to maximise the efficient use of shelf space
- Easy to follow for implementing and ordering
- Produces plans based on the members own fixture details and sizes and can preserve space of up to 25% for local products, manager’s specials etc
- Keeps members up-to-date with market trends since all plans are reviewed and updated with suppliers and buyers on a regular basis
What the members say…
Mr Ranjit Mehat, Nisa Local, Hull
“The plans are very simple to use and are very easy to follow and the product listing behind the plans includes the Nisa codes, which provide a speedy solution for implementation and ordering. The plans offer a good product range and mix that otherwise wouldn’t necessarily have been put on shelf, therefore allowing for increased margins and profit.”
Arul Masilamany, Savmor, South Ockendon
“The plans are working well for us; we can see our ordering pattern is going up. Customers have commented on how much easier it is to find products now the plans have been implemented.”
Mike Thompson, Nisa Supermarket, Bulford
“A very useful guide, the plans and product listings are easy to follow and use to create an order.”